Scheda
6

LE VARIABILI DELL'AFFIDABILITÀ:
IL TIPO DI TRANSAZIONE
Tre casi-tipo di transazione e i tre livelli di fiducia
normalmente associati ad ognuno di essi.

Text by Patrick Boylan, University of Rome III,
patrick@boylan.it. 26 August 2007


 TESTO COMPLETO 


 
What inspires trust in specific instances varies considerably. Tyler and Kramer (1996), as well as Moellering (2005) and Lewicki et al. (2006: 1007), define three, largely similar, transactional frameworks, applicable to most Western or Westernized cultures.  These normally determine three different intensity levels of "trust". 

The following paragraphs are a synthesis of both series of frameworks and a reworking of the explanations given for the corresponding levels of “trust”.


     

-- Framework 1. One-off business or interpersonal transactions.
    Note: The term “one-off” usually means there is only one encounter, but it can also indicate
    a series of encounters conceived from the beginning as short-lived and circumscribed.


Within this Framework, as in Gambetta's definition (Scheda 1), "trust" is no more than willingness to run a calculated risk.  That willingness is proportionately inverse to the risk of vulnerability: if the risk is more than 50%, then trust is less than 50% – which means there is no trust, only a bettor's hope on a long shot.  Thus, in this Framework, "I trust you" simply means: "I have investigated you as much as possible; I have bound you contractually as much as the law permits and you agree to; I have taken out insurance that will reimburse me at least partially in case you default; as for the remaining uncertainty regarding your future behavior and the consequent risk, I accept both as I do all the other business costs involved in this deal, i. e. as part of the game."

We will take this low-intensity trust as our starting point and give it a name: "Trust as the (reluctant) acceptance of a calculated risk" (Level 1).

It is usually associated with Framework 1 (one-off transactions) but not always.  In fact, on occasion, even long-term business and interpersonal transactions (Framework 2 – see ahead) may be conducted, year after year, at this level.  In couples this happens, for example, if one or both parties suffer from such syndromes as affective poverty, chronic (dysfunctional) distrust, pathological jealousy, etc.  There may also be objective reasons: the other party may effectively give proof of occasional incompetence, malevolence, or lack of commitment.


     

-- Framework 2. Long-term business or interpersonal transactions.


In this Framework "trust" is created by sustained positive reinforcement, i.e. by repeated experiences of trustworthiness in dealing with the other party (or parties taken to be similar) that seemingly will continue that way into the future.  Castelfranchi & Falcone's definition of “trust” (Scheda 1), as glossed, holds here.  In fact, constant positive reinforcement reduces or even eliminates anxiety over how the other party will act.  In this Framework, therefore, "I trust you" means: "You have accustomed me, by way of the repeated confirmations you have given me over time, to consider you dependable, and so I will rely on you this time, too, without a second thought and without attempting to exercise any control over your behavior.  However, should you betray my trust, we shall revert to Framework 1."


Trust like this produces immediate dividends in reduced costs per interaction.  In business transactions, for example, there is little or no investigation to conduct, minimal or no insurance premiums to pay, and at times a gentleman's agreement replaces a contract (thus saving lawyers' fees). The relationship is also more productive and the parties manage to come up with negotiated solutions more easily.


This level of trust, which will will call "Trust as an acquired disposition for low-anxiety delegation" (Level 2), is the prevalent one today in both the business world and interpersonal relations.  You manifest it, however unthinkingly, every time you take a pill or accept a cheque. 

N. B. Note that Level 2 trust differs from the concept of “reliance”.  You have reliance on things that appear certain: for example, you rely on (not trust) gravity to bring down the coin that you toss up into the air. 
 
Trust, on the other hand, implies awareness of possible risk (although not preoccupation, if trust is at Level 2).  For example, every time you take a newly prescribed pill you are aware that doctors can make mistakes and that the pill could make you worse; nonetheless you accept to take it – whether tranquilly (if you trust your doctor at Level 2) or with some wariness (if you trust him only at Level 1).  In neither case do you take the pill with reliance; that will come only with time, when you feel certain about the pill's beneficial effects.  (See chapter 2 of Solomon & Flores, 2003, for a similar distinction.)

Level 2 trust, therefore, differs from Level 3 trust (see ahead) in that the former is a state of “routine confidence”, while the latter, as we shall see, is a state of “assured reliance” and is therefore much more intense. 

One last observation about the expression “assured reliance” that we just used.  While stronger than Level 2 confidence, Level 3 “assured reliance” is nonetheless weaker than ordinary, unqualified reliance – the kind of reliance we have, for example, on gravity.  In fact, we speak of our “reliance on gravity” (not our “assured reliance on gravity”) to bring a tossed coin down, because we take gravity to be a certitude and do not need to affirm our assurance that it will produce its effects. 

But as for how much we can rely on human beings, most of us have no certitudes, only convictions, and therefore must specify whether our convictions are strong enough to give us “assured reliance”, or just a “fair degree of reliance”, or whatever.
 

To conclude this discussion of Level 2 trust, it should be noted that, while it is normally associated with Transactional Framework 2, on occasion it can be conceded in Framework 1 transactions.  One example is that of the down-and-out vagabond who tells his hard luck story to a perfect stranger met on the street, pitching it at Trust Level 2 by going into the kind of intimate details that one normally tells to long-time friends only.  If the ploy works, the vagabond may manage to inspire Trust Level 2 “instantly” in the passer-by who, by reciprocity, may recount similar events from his own personal life or even invite the vagabond home for a meal.
 
     

-- Framework 3. Transactions within a relationship of (supposedly life-long) reciprocal total commitment


First let us consider interpersonal transactions of this kind.

Within Framework 3, "trust" is created by the parties through "suspending" (Moellering, 2005:17, 31) their mutual fear of dependence and risk. They typically manage to do so by experiencing (or fantasizing) a profound knowledge of -- through empathetic identification with -- the other party.  Indeed, their knowledge of the other party seems to them to be “perfect”.  People in love, deep friends, blood brothers, even hero worshipers all feel that they have known the other party in their relationship for their entire lives and are, to use Augustine's expression, "one soul in two bodies."   In this case, “I trust you” literally means “as I would myself.”

However, since knowledge is never perfect, the impression of “perfect knowledge” can in fact be no more than a “belief” that one knows the other party perfectly to all appearances – a belief that is both deep-rooted and stable.

N.B. In fact, according to our first definition in Scheda 1, trust is a state of “assured reliance” deriving from a “firm belief”.  In other words, it is one's “firm belief” in the Other – however dependent on appearances that belief may be – that makes reliance appear “assured” and thus psychologically tenable.   Simmel (2004 [1900]:179, 480), too, speaks of “socio-psychological quasi-religious faith” and “the most considerable degree of belief” behind this kind of trust. 

Beliefs are, by definition, fundamentally irrational, for if they were held by rational demonstration they would not be beliefs.  They can, of course, be reasonable (founded on evidence), just as they can be factitious (purely self-induced).  But in either case they are, to use Kierkegaard's expression, a “leap” in the dark.

This third and most intense kind of trust, being founded on a belief, is therefore a “leap”.  This means that it is never completely determined by the “appearance of reliability” given by the other party.  It is, in fact, a complex act of the will that, being volitive and not cognitive in nature, cannot be determined by any cognitive construction in the mind, however compelling (Simmel 2004 [1900]:400 et seq.).  Put more simply, the decision to trust, being essentially an act of free will, is never simply the product of a line of reasoning and no amount of rational arguments can determine it or dispel it.  Indeed, it requires three interdependent acts of will: identification, belief and acceptance.
 
In practice, (1.) once a subject has chosen to identify herself with what she sees in the other party, and (2.) once she has chosen to believe that somehow she has then come to know that party “perfectly”, and (3.) once she has chosen to accept the vulnerability of relying on him to the extent she thinks she knows him – which means totally, just as she relies on herself, for now they are “one soul in two bodies” –, then trust is born: a trust that goes far beyond the other two kinds. 

We will call this high intensity (but nonetheless reasonable) confidence "Trust as assured reliance on others, through identification-induced 'perfect' knowledge" (Level 3).  One finds it not only in truly enriching marriages and friendships, but also in any form of ideal-driven association based on (supposedly lifelong) total commitment, from religious orders to hippy communes or other forms of “intentional communities”.  Total dedication to a common ideology – as well as to the commonweal – produces, along with synergy, the feeling of "perfect" reciprocal knowledge and tolerance – and thus absolute trust in one another.  Even neighborhood street gangs can be seen, in this respect, as positive examples of Level 3 trust.  The intense reciprocal confidence that they instill in otherwise isolated individuals – who are the real danger in this age of spree killings by loners – enable the latter to abandon, albeit partially, their anti-social stance; this may enable them, with time, to bestow at least Level 2 trust on outsiders and perhaps on day even on social institutions.

N.B.  Lewicki et al. (2006: 1016), while recognizing the value of this high intensity trust, suggest combing it, on principle, with a “healthy dose” of distrust, which serves as a constant monitor or reality check.  This combination of opposites is not contradictory, they claim: a pinch of distrust keeps a relationship on its toes, just as a pinch of conflict makes a work group more dynamic – too much harmony stultifies.  While easy to judge cynical, this advice is, in fact, what most people effectively put into practice in their everyday lives. 

All this means that our present description of Level 3 trust, focused on its “pure” or maximum expression, is admittedly an idealization.  Let us quickly add, however, that this high intensity trust – precisely in its maximum, idealized form as described here – is regularly put into practice by tough New York street gangs and not just by pious, do-good, Himalayan religious orders; by hard-nosed Japanese “family-like” corporations and not just by visionary Venezuelan workers' cooperatives; by most couples everywhere on their marriage day and by a significant number years after.  In other words, it is no pipe dream.  That being said, Level 3 trust in its pure form remains, without a doubt, an ideal.  In run-of-the-mill Framework 3 relationships, identification with the Other is seldom complete, knowledge is seldom even apparently perfect, commitment is seldom total, and acceptance of vulnerability (trust) is therefore seldom without vigilance (which Lewicki et al. choose to call distrust).

The benefits of Level 3 trust, whether total or partial, go far beyond those of Level 2 trust: transaction costs are zeroed, creative interaction is enormously facilitated, and, during the inevitable occasional differences in the relationship, truly win-win solutions can be more easily found – not because of reciprocal benevolence, but because of reciprocal identification-induced (empathetic) knowledge.  In fact, such knowledge facilitates guessing the other party's real needs (perhaps unconscious to him or her) and putting them on the table, thus eliminating the superficial claims in conflict with one's own real needs. 

In addition, Level 3 trust produces in both parties a total acceptance of each other for better and for worse -- just as one accepts oneself totally, with all one's limits.  This makes "unpleasant surprises" theoretically impossible.  For even if the other party occasionally fails in some respect, such behavior -- being foreseen, understood, and accepted as part of the relationship, i. e., as part of oneself -- tends to produce anger but not rupture.  Trust survives. 

N.B.  LEVEL 2 & 3 ANOMALIES:  FAILED TRUST, BLIND TRUST, NAÏVE TRUST, NEUROTIC TRUST

Obviously failures that are unforeseen and/or not understood can destroy the illusion of "perfect knowledge" and cause the damaged party to revert to Trust Level 2 or even 1.  Note that this can happen even while maintaining Transactional Framework 3, as in a marriage crisis due to some disloyalty (e.g., infidelity, financial deceit, double-dealing...).  In fact, however bad things are, the damaged partner may be reluctant, at first, to change her/his (shared) computer or bank account passwords or the couple's forthcoming vacation plans together, to give but two examples.  This state of failed trust – a low Trust Level within a continuing high-level Transactional Framework – can disorientate considerably, until the Framework is downgraded to 2 or 1 (separate accounts, separate vacations, separate bedrooms...) or faith is restored.  The latter occurs if the damaged party manages to renew her/his identification with her/his partner, whose identity now includes the recently discovered facts. This creates a new state of (apparently perfect) knowledge of the partner's character.  “Apparently” means “Still open to renegotiation as new circumstances reveal new aspects, although within reasonable (foreseeable) limits”.

The opposite reaction may be found in subjects who identify totally with the Other and whose psychological equilibrium depends on that communion.  If there are failures that are unforeseen and/or not understood, these subjects will tend to rationalize them.  (Just asking “Why?” is an attempt at rationalization, for it presupposes a conceivable response.)  The subjects may even attempt to deny the failures as such.  But in either case they accept them – at least until a death blow is struck.  This adamant decision to entrust oneself to the Other, come what may, is commonly called “blind trust” and counts such adepts as the biblical character Job, who represents ill repaid yet steadfast trust in one's god; the operatic protagonist Gilda in Rigoletto, who represents apparently ill repaid yet steadfast trust in the love of one's life; shunned artists like Van Gogh, who represent ill repaid yet steadfast trust in their Muse (and in their future public), etc.
 
Oddly enough, although it is the very stuff of many fictional and real-life paragons, blind trust – which we define here as an unrestrained, purely irrational form of Level 3 trust deriving from total identification – is deemed foolhardy by most people and discouraged in one's interpersonal relations, professional life, political involvement, and so on.  Psychologists frown on it as well; they point out how normal Level 3 trust permits one to be totally committed, too, but safely within the limits set by reason.  Nonetheless, society, as a whole, continues to encourage the blind trust of soldiers in their commanders, whatever war they launch, and of people in general in their institutions (e.g., the Presidency in America, the Papacy in Catholicism, the Market in neo-liberal economics, etc.), whatever failures these institutions have produced in the past.  This strangely contradictory situation is worth a study in itself.

Solomon and Flores (2003) claim small children exhibit “blind trust” – but certainly not in the sense used here, since their capacity for Level 3 empathetic identification is still scant.  A small child's naïve trust is simply Level 2 Trust (routinely bestowed trust) conceded on the basis of too little experience to be really justified.  Unfortunately small children have no other choice but to trust this way... and accept the hard knocks when they arrive.  For they lack the rational abilities for Level 1 trust or the intersubjective abilities for Level 3 trust, and the only other alternative – no trust – would confine them perpetually to their beds.

As children approach adolescence, they become capable of the mature blind trust we described above, by using their newly acquired intersubjective capacities to understand who or what it is they wish to involve themselves totally in.  Unfortunately, pressed by their inner needs, adolescents (as well as adults) can also fail to use those capacities and fall prey to some form of neurotic trust, the most common being narcissistic trust.  This variety, not to be confused with mature blind trust, gratifies the subject by compensating for a severe (usually childhood) wound to his or her sense of worth.  Like the other neurotic forms of trust, it is unilateral i.e. not co-constructed through engagement with reality (technically, with the reality of others) as any mature form of trust is.  Subjects impose on a chosen Other – for example, on an unloving or unstable parent or on an equally inappropriate substitute figure – their otherwise legitimate need to trust, expect the Other to comply and then despair when the Other does not.  Madame Butterfly is the classic example. 

Note however that some critics do not accept the common interpretation of Madame Butterfly: that of a headstrong 16-year-old with a narcissistic wound due to childhood abandon, for which she tragically seeks compensation by believing in an untrustworthy person like Pinkerton – in other words, an adolescent with a very common neurosis who makes a very common mistake because of it.  Instead, they see in her a heroine who lucidly channeled her wounded narcissism into an attack on an unjust (sexist, feudal) social order, by deliberately trusting Pinkerton beyond what circumstances allowed – and this, according to the critics, makes her a visionary who paved the way for women's emancipation.

In any case, the three other major forms of neurotic Level 3 trust are unequivocally pathological.  For example, taking the “leap” of trust masochistically (wanting to suffer), by trusting an Other with whom one does not identify positively, and who attracts precisely because s/he is incompatible, malevolent, unpredictable, etc.  Or taking the “leap” manically (omnipotently), imagining against all odds to be able to change the other party, with whom one does not identify positively, into someone finally worthy of trust, by bestowing one's complete trust on him or on her.  Or taking the “leap” compulsively (as gambling addicts do), always sure that the next time one's trust will be finally rewarded and, all the while, never really understanding one's Others – or oneself, to begin with.

One last observation.   Non-neurotic, mature blind trust is, in a sense, the only truly authentic form of trust:  For it is a “leap” in the dark with no attempt at mitigation – a Promethean (or quixotic, if one judges it negatively) rebellion against the empire of reason and prudence.

Trust Levels 1, 2 and 3 are, on the other hand, to some extent cheats.  Level 3 trust is, in effect, a form of certitude, not trust; for the impression of “perfect knowledge” of the other party, however much one realizes that it is only an appearance awaiting future renegotiation, seems to guarantee (more or less) the outcome in advance: thus, there is no great “leap” to make.  Level 2 trust is, in a sense, merely an abdication: one delegates unthinkingly, out of habit; thus no great “leap” is necessary either.  Level 1 trust obviously requires no great “leap”: it is a cold calculation.   

Of course, in practice, a minimal “leap” always takes place, since one's belief or abdication or calculation are never sufficient by themselves to compel one to accept a state of vulnerability.  One still has to opt for it (take a “leap”) and, in deciding to do so, one is always, to some extent, in the dark.  Nonetheless, trust Levels 1, 2, and 3 are best described as compromises between “entrusting oneself” and attempts to reduce and/or mask the risk of doing so.  In the same way, we may add to be complete, the neurotic forms of Level 3 trust described above – half conscious choice, half unconscious drive – are mongrels just as well, and cannot be considered “trust” in its purest state.

Thus the only truly authentic forms of trust that humans seem to practice, remain those of level-headed gamblers, shunned artists, path-breaking visionaries, and modern-day Jobs and Gildas.

 

 
 
 

Now let us consider organizational (in particular, business) transactions.

Level 3 trust is studied only occasionally in organizational contexts (Lewicki et al. [2006], for example, discuss it under the name of “intentional trust”).  This is a curious shortcoming.

For transactions in the workplace at Trust Level 3 within Framework 3 are not only a possibility, they are a fact.  A strong shared identity together with intense bonds of trust among all parties may be found among management and staff in the major “family-like” corporations in Japan practicing lifelong employment and automatic promotions (
most still do), in the growing number of agricultural co-operatives worldwide (see the ICAO), and in the new factories and service industries owned and run by worker cooperatives in Venezuela under Chavez.

Even ordinary company managers, especially in knowledge-based industries, can (and in fact often do) attempt to instill in their workforce Level 3 trust by creating, as much as feasible, Transactional Framework 3.  Since Level 3 trust is quite literally "inspired" (ispirare in Latin originally referred to the supernatural infusion of beliefs into people) through the processes of identification and reciprocal commitment, these managers attempt, compatibly with their personalities, to be... inspiring (charismatic) and to promote:

  • a common vision (as well as stock options),

  • a company "spirit" (as well as social activities) and, above all,

  • maximum transparency (as well as in-house communication).

Initiatives like these serve to create, among the staff, the feeling of (identification-induced) “perfect knowledge” of the management, as well as a feeling that all parties share, to some degree, reciprocal commitment.  As for the “totality” and the “supposedly lifelong duration” of that commitment, both of which are clearly lacking in a traditional company structure, managers attempt to compensate by positioning work within the company as a phase of an employee's overall career planning and development, inside and outside the company.  This means, says the Indian HR consultancy Alagse:

  • providing, when hiring and periodically thereafter, personalized (career oriented) information on the direction the business is heading in;

  • setting career expectations and then encouraging career initiatives on the part of individuals within the company through focused retraining;

  • practicing mentoring at all levels as a personalized form of interest in career development, within the company and elsewhere;

in a word, shifting the focus from creating lifelong employment to creating “lifelong employability” (Bagshaw, 1997) and, what makes the difference, assuming the responsibility to make it happen for each individual worker. 

Through measures like these, an organization's image becomes more trust-inspiring at Level 3.  The organization seems to say to each employee: “We do care about your lifelong prospects.  And so, while with us, take ours to heart, too.”  The key word is “heart”.

Managing to inspire Level 3 trust pays off in higher revenue and profits due to increased “job performance” (Lewicki et al., 2006: 992).  The causes of this increase lie in improved relationships (more productive, more creative), in more easily negotiated win-win solutions when conflicts arise and, most importantly, in a huge jump in knowledge production and distribution within the organization.  People who interact at Trust Level 3 share much more and sharing produces synergy (Argote & Ingram, 2000).  Solomon & Flores (2003) emphasize how Level 3 trust “transforms” a workforce: people who trust and feel trusted behave differently than people who do not; they take more initiatives and come up with more ideas.  In our knowledge society, these benefits all go to make up a compelling competitive advantage.
 
 
Unfortunately, the goal of developing, within a business organization, genuine Level 3 trust through the full implementation of Transactional Framework 3 (such as in the three examples given initially), has become increasingly difficult today, given the organizational dictates of neo-liberalism. These call for severing (not reinforcing) bonds with employees, through outsourcing, staff leasing, short-term contracts, etc.  In practice, neo-liberalism calls for:

  1. eliminating all vestiges of Transactional Framework 3 – thus, the IMF has demanded that former Communist countries privatize all their State industries, even in those sectors which are publicly owned in many Western countries, and several Japanese “family-like” corporations have begun to substitute their policy of lifelong employment (assunzioni per la vita) with Transactional Framework 2 (assunzioni a tempo indeterminato);

  2. downgrading, wherever possible,Transactional Framework 2 to Transactional Framework 1 (assunzioni a temine, staff leasing, etc.).

These changes have had a significant effect on Trust Levels.  Tyler and Kramer (1996: 3) express the problem in the United States in the following terms:

"American society is moving away from supporting long-term social connections between individuals and between individuals and organizations. In the family arena, the emergence of no-fault divorce [i. e., recent legislation which authorizes divorces simply upon demand, thus without attribution of fault, damages or alimony] discourages long-term interpersonal commitments. In work, the development of the "contingent workforce" [e. g., widespread use of short-term contractuals] discourages loyalty to work organizations. In this evolving world, people increasingly cannot count on loyalty to others as a basis for reciprocity. They cannot trust others. A wife, for example, cannot point out to her husband that she abandoned her career to raise their family and expect to invoke an obligation that will be honored, just as workers cannot loyally support their organization over the years and expect that organization to place a high priority on their pension needs. [... Such] declining trust in the existence of long-term exchange relationships increases transaction costs, because people must engage in self-protective actions and be continually making provisions for the possibility of opportunistic behavior by [the other party...]. This change in behavior reflects declines in the stability of social networks and an increase in the number of one-shot interactions [...in which] the decision to trust is predicated primarily on the computation of risks."


Conclusion

People “need to trust and to be trusted,” observe Anderson & Elloumi (2004:220; emphasis added).  An organization that ignores this need, stunts its workforce and its growth capabilities.

We have seen how Trust Levels, normally associated with a particular Transactional Framework, can be made to function within other Frameworks.  This means that the possibility should exist of developing the intense kind of trust we have called “Level 3” even within Transactional Framework 1 – i.e., even within relationships that, by their nature, are neither identification-based, nor total, nor lifelong.  Indeed, this is exactly what seducers, door-to-door salesmen and gurus try to do: they attempt to use their charisma to create the illusion of immediate identification, total involvement and timelessness (the present is made to seem like a lifetime), in order to inspire “instant” trust in one-off or limited-term transactions. 

It remains to be seen, however, by what means this feat can be accomplished in large organizations.  Tyler and Kramer point out how today's workforce is increasingly transient and fragmented, with little collective consciousness.  This would seem to make it simple for organizations to seek to take the easy way out and

  • use sops and purely cosmetic ploys to satisfy their employees' need for reciprocal identification and reciprocal commitment or, at the most,

  • develop, within Transactional Framework 1, Level 2 (not 3) forms of trust calculating that, for short-term workers, any extra trust bestowed or rewarded will be seen as an unexpected bonus anyway. 

These solutions can only be detrimental in the long run.  The first reason was given above: by stunting its workforce, a company stunts its growth – Level 3 trust is a multiplier of employee capabilities that cannot go unused.  The second reason regards labor relations: however splintered they are, transitory workers today – by their sheer numbers – make support-group networking inevitable, exposure of “sops” and “ploys” instantaneous, and backlash effects likely – just the opposite of what was sought in the first place by “promoting” trust. Today's workforce, increasingly sophisticated, requires more than PR.

Future research therefore needs to address the issue of trust in our neo-liberal world at its roots.  Two obvious areas of investigation are:

1. determining how Trust Level 3 manages to thrive spontaneously in many naturally-formed, multicultural, transient communities and reinterpreting the mechanisms discovered in function of neo-liberal organizational structure;

while, at the same time,

2. determining how Transaction Framework 3 can be implemented – as is – in companies today, by changing their neo-liberal organizational structure.

 
 

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Click here for the bibliography.